The resources on this page are designed to support the informed and responsible use of financial products by providing clear, practical, and accessible information, and providing avenues for consumers to share feedback, raise concerns, and seek support.
FACE prioritizes active listening to understand the consumer experience, identifying preferences, challenges, and concerns. Our listening mechanisms include:
Direct: Consumer surveys, direct consumer connect, and inputs shared with FACE by consumers.
Indirectly: Web monitoring, third-party demand surveys, and broader ecosystem feedback.
These inputs help FACE identify recurring issues, emerging risks, and gaps in understanding, and inform its work on standards, guidance, oversight, and ecosystem initiatives.
While complaint resolution remains the responsibility of the service provider, this supports ecosystem-level monitoring, pattern identification, and improvements in accountability and grievance handling.
Reach out to FACE at teamface@faceofindia.org
FACE develops consumer-focused content to simplify complex financial and regulatory concepts into practical guidance. The objective is to enable consumers to better understand how FinTech products work, what risks to be aware of, and what rights and responsibilities they hold. The content is designed to be clear, contextual, and actionable, helping consumers make better financial decisions in real-world scenarios.
Resources
Tools
APR Calculator: coming soon
Authorised app verification: coming soon
Consumer education is a core pillar of FACE’s work and is implemented through structured, large-scale initiatives designed to improve financial awareness and digital safety.
This campaign was designed to help consumers identify fraudulent loan app practices through simple, high-recall messaging.
This campaign highlights common red flags such as instant loan offers with minimal documentation, demands for upfront fees, and requests for access to sensitive personal data. They encourage consumers to use only verified lenders associated with RBI-regulated entities and avoid sharing information or making payments through unverified channels.
The campaign explains how legitimate digital lending works through RBI-regulated entities such as banks and NBFCs, how customer data is used, and how loan terms are disclosed. It also highlights risks from unauthorised apps, including excessive charges, misuse of personal data, and coercive practices.
It provides practical guidance on verifying apps, reviewing permissions, and making informed borrowing decisions.
A focused campaign to help consumers identify and avoid fraudulent digital lending practices. It provides guidance on verifying whether a lender is registered with the RBI, recognising misleading loan offers, avoiding apps promoted through unsafe channels, and understanding safe data-sharing practices.
A financial literacy initiative focused on helping consumers understand credit scores, factors affecting creditworthiness, and the importance of maintaining good credit behaviour. It also highlights how to identify errors, monitor credit health, and detect potential fraud.
A structured initiative aimed at promoting responsible borrowing behaviour. It covers identifying legitimate lenders, understanding roles of different participants in digital lending (such as REs, DLAs, and LSPs), safe onboarding practices, document management, grievance redressal, and repayment discipline.
