FinTech is rapidly deepening its influence across the financial landscape, reshaping how financial services are designed, delivered, and experienced. This evolution is marked by the emergence of diverse business models, technological capabilities, and institutional structures—each contributing to innovation while also introducing new layers of complexity and risk.
As the sector expands, the need for coherence, discipline, and shared direction becomes increasingly important. FACE enables this alignment by facilitating structured coordination across ecosystem participants, strengthening engagement with regulatory frameworks, and supporting the development of a more stable and accountable operating environment.
At the core of this effort is a clear focus on ensuring that innovation translates into meaningful outcomes for consumers—through improved choice, appropriate product design, and effective safeguards—supporting the development of a FinTech sector that is not only innovative but also resilient, trusted, and positioned for sustainable impact. This advances the FinTech sector’s potential to deliver meaningful, long-term benefits for individuals, society, and the broader economy.
Pursue consumer empowerment by improving centricity, choice, and protection
Led and driven by members, uniting the FinTech industry on common issues
Collaborate to expand opportunities, reduce risks, solve problems, unify voice, and grow
Long-term, sustainable value for each one and everyone in the ecosystem
Guided by evidence, knowledge, and diverse perspectives
Delivered through a professional and sound institutional set-up
To promote a responsible FinTech sector for inclusiveness, integrity, innovation, and impact.
To be the face of the FinTech sector in India, foster innovation, and create a mutually beneficial and sustainable ecosystem for companies and consumers with support from regulators, government, and market participants.
To onboard 1,000 FinTech companies by 2030, driving a responsible and positive impact on the lives of over 500 million consumers.
FACE works to strengthen the FinTech ecosystem—enabling it to capture opportunities for consumers while proactively addressing emerging risks. Working closely with members, regulators, and the broader ecosystem of stakeholders, we advance responsible innovation, sound practices, and sustainable growth.
We act and engage on four engagement axes: Regulatory/Policy, Industry, Consumers, and Ecosystem. Each is supported by layers of intervention around conversation, capacity building, and research.
We engage extensively in policy and regulatory dialogue to foster a responsible, consumer-aligned, and progressive market. By exchanging broader perspectives from market participants and insights into business models, conduct, technology evolution, and consumer experience, we contribute to a conducive policy framework that enables the market to deliver digital financial services sustainably.
As the RBI-recognised Self-Regulatory Organisation in the FinTech sector (SRO-FT), FACE performs a formal self-regulatory function for its members, anchored in promoting responsible conduct, strong governance, and adherence to regulatory expectations.
Our self-regulatory framework is built on a combination of standards-setting, capacity building, and oversight and enforcement. We interpret regulatory expectations, develop industry standards, and support their implementation through knowledge-sharing and guidance, oversight, and enforcement.
Members commit to FACE self-regulatory objectives and work closely to uphold these standards.
FACE places consumer outcomes at the centre of ecosystem development by building awareness, improving transparency, and enabling informed decision-making. Our efforts focus on helping consumers understand their rights and responsibilities, as well as the risks and rewards of digital financial services.
We engage with consumers to understand their experiences, challenges, and expectations. We also use these insights to shape regulations and policy frameworks, market practices, and consumer outreach initiatives.
Feedback and grievance channels further support accountability and continuous improvement across the ecosystem.
Through campaigns, partnerships, and clear and simple information, FACE works to support consumer understanding and trust.
FACE contributes to ecosystem development by identifying sector-wide needs and enabling targeted interventions.
Our close engagement with industry participants provides a strong understanding of operational challenges, emerging opportunities, and structural gaps. These insights inform initiatives that improve market practices, strengthen coordination, and support sustainable growth.
This includes collaboration with ecosystem platforms and partners to address risks at scale—for instance, sharing intelligence to support action against non-compliant digital applications. In parallel, FACE supports the ecosystem through research outputs and knowledge-sharing that capture trends, risks, and developments across the sector.
