The RBI-recognised Self-Regulatory Organisation
in the FinTech Sector (SRO-FT)
Fintech Association for Consumer Empowerment (FACE) is the RBI-recognised Self-Regulatory Organisation in the FinTech Sector (SRO-FT) and the largest and most diverse FinTech association in India.
True to our name, FACE is by FinTechs, for Consumers. While led and driven by FinTechs, it is an association for consumer empowerment and embodies the responsible participation and growth of FinTech companies and consumers in the digital economy.
FACE operates under the RBI’s SRO-FT framework. It defines our organising principles for inclusive and representative membership and stakeholder approach. It shapes our character to think and act for the long-term interests of the industry, with consumer-centricity and protection as non-negotiable. The underlying foundation of robust corporate governance and capabilities—talent, resources, and technical infrastructure—delivers on the SRO-FT mandate.
FinTech companies of all hues—across domains, regulatory status, and sizes, from start-ups to unicorns, from bootstrapped to listed—come together at FACE as members. They unite in their mission to build a responsible and innovative FinTech ecosystem that delivers and enables customer-centric digital financial products and services that are safe, suitable, and transparent, with positive impacts on society and the economy.
With the consumer at the centre of our work, FACE brings 7C impact to the community.
FACE’s membership reflects a diverse and representative FinTech ecosystem, spanning payments, lending, open finance, collections, and TechFins supporting the FinTech and BFSI sector across data, KYC, analytics, fraud prevention, AI, infrastructure, and more.
Membership makes companies part of a larger community, helping build an impactful FinTech ecosystem where they grow individually and collectively.
Diverse members come together through forums and working groups to engage on common themes and problem statements.
FACE provides an open and inclusive platform where all members enjoy the same rights and responsibilities: information, participation, and contribution.
Webinar Access FACE’s reports, regulatory developments, and key industry publications. A go-to hub for FinTech professionals, policymakers, and ecosystem partners.
Webinar This members-only webinar will present insights from the Financial Health Survey and explore their implications for product design, customer engagement, and strategy across the financial services ecosystem.
Webinar This members-only webinar will examine the regulatory, operational, and compliance dimensions of implementing the 1600 series framework.
FACE serves as that institutional anchor for the sector, helping bring coherence, accountability, and shared direction to a fast-evolving ecosystem.
Through practical self-regulation, policy and regulatory engagement, standards-setting, oversight, knowledge-sharing, and ecosystem development, FACE supports a FinTech landscape that is more coordinated, credible, transparent, consumer-centric, and resilient.
Knowledge resources, including newsletters, reports, surveys, and studies that track regulatory developments, market shifts, consumer trends, and emerging themes across the FinTech ecosystem.
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Self-regulatory resources, including codes, guidelines, checklists, advisories, and related instruments that support responsible practices, implementation readiness, and stronger compliance across the ecosystem.
Learn More Discover practical and accessible resources to help consumers and small businesses better understand digital financial services, recognise risks, use products responsibly, and make informed decisions with greater confidence.
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This report captures the trends for digital lending by analysing the personal loans of 110+ Digital NBFCs from Apr 2022 to Dec 2025, providing comprehensive insights into the evolving landscape of digital financial services and consumer borrowing patterns.
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This report captures the trends for digital lending by analysing the personal loans of 110+ Digital NBFCs from Apr 2022 to Sep 2025, providing comprehensive insights into the evolving landscape of digital financial services and consumer borrowing patterns.
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This report presents key insights on digital public infrastructure and its role in shaping the digital financial ecosystem in India, highlighting emerging trends, developments, and opportunities across the sector.
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This report captures the trends for digital lending by analysing the personal loans of Digital NBFCs up to Mar 2025, providing insights into consumer borrowing patterns and the evolving digital lending landscape in India.
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At FACE, we’re working on what’s relevant for the FinTech industry. This is where we come together to set the guidelines that help us grow responsibly.
Co-Founder & CFO
Fibe
FACE was established with an objective to drive positive change in the fintech ecosystem and build trust among the customers. Now as an RBI-recognized SRO, FACE will further work towards ensuring the creation of a credible, compliant, and sustainable environment for the FinTechs in India.
CEO & Co-Founder
LoanTap
FACE provides a platform for meaningful engagement with key industry stakeholders, allowing us to contribute to the development of responsible lending practices in India.
Founder & CEO
mPokket
Fintech Association for Consumer Empowerment (FACE) fosters collaboration within the FinTech community and encourages responsible and sustainable business practices. We are glad to be part of a trusted network that works for the good of the people, society, and economy by addressing challenges and mitigating risks in the FinTech ecosystem.
Founder and MD
Vivriti Group
FACE gives us a platform to voice our ideas and address real challenges in FinTech. It’s about shaping standards that matter and building trust within our community.
Co-Founder & Business Head
Signzy
FACE is not only a network of organisations. It is a platform for structured dialogue, member participation, sector coordination, and practical work across standards, engagement, knowledge, and ecosystem development. economy.
