Fintech Association for
Consumer Empowerment


About us

About Us

Fintech Association for Consumer Empowerment (FACE), a self-regulatory industry body of fintech lenders in India. Our growing membership accounts for 80% of digital lending business volumes. We unify fintech lending companies to develop a robust digital lending ecosystem where companies and consumer responsibly participate and thrive in the digital economy.

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Our Work

We are constantly making and mending the fintech lending ecosystem that seizes opportunities for consumers and bulks against risks. Engaging with regulators, government, fintech lenders and ecosystem players, FACE advances fair and responsible digital lending practices through self-regulation and consumer empowerment. 

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Resource Center

Access to FACE reports, Regulatory development, and other noteworthy industry reports.

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Media coverage of FACE, press releases, media articles and thought leadership pieces.

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Customer Corner

Go to place for Customers to know about digital lending and make informed decisions.

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Consumer corner

The consumer is in the foreground of our work. Consumer means people and small-medium businesses taking digital loans. On this page, consumers receive clear information about digital lending. We take their feedback and use the lessons to improve industry offerings contributing to thriving and resilient consumers.

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FACE Members